GM is either about to do something great, or one of the dumbest things I can imagine. GM is making a change in the way they conduct test drives in a few key cities. Buyers in Chicago, Philly, LA and Miami will be taken on a ride in a new Malibu, Equinox and Traverse and then given the chance to test cars from Ford, Toyota, Honda and others.
Now, I know the Malibu is a really nice car, but how will it fare when compared to a new Honda? Plus the buyers can take their time trying other brands. I think this is just going to create an opportunity for a better salesman to grab a sale.
GM is a company with a long tradition of bad quality products, terrible management and bankruptcy. They have a lot of hurdles to overcome from the start, and giving people the opportunity to test drive the competition may not be a very smart idea. But wait, they have an ace up their sleeve…GM plans on drawing attention to this program by using pop-ups on certain websites. That’s right, pop-ups like in children’s books. Who said things would never change in Detroit.
Article Courtesy of Chris Raymond